Now companies and individuals in foreign countries can advertise for British customers, or just speak economically to family or friends using a "Local" telephone number.

In the UK, an 0871 prefixed number costs the same to speak to somebody across the road as it does to call somebody at the other end of the country.

So for the cost of a local call, customers or relatives at this side of the World can send you messages within seconds, and the cost to you is the same as a British client no surcharge or cost per call whatsoever.